Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as “traditional” online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million… Continued
Stories by Iris Dorbian
Americans Misunderstand Environmental Marketing Catchwords, says Study
May 21st, 2008 by Iris DorbianAccording to the 2008 Green Gap Survey conducted by conducted by Cone LLC and The Boston College Center for Corporate Citizenship, Americans misunderstand key phrases commonly used in environmental marketing and advertising. As a result,… Continued
AIG Unveils 2007 Corporate Responsibility Report
May 20th, 2008 by Iris DorbianAmerican International Group, Inc. (AIG) has just released its second report on corporate responsibility, "Putting our Strength Behind Sustainability", which focuses on long-term sustainability and illustrates how AIG’s Vision and Values guide the company’s approach… Continued
Cause Marketing: Understand What You’re Doing
May 19th, 2008 by Iris DorbianWhen you’re conceptualizing or implementing a cause marketing campaign, it’s important to understand what type of campaign it is. This is key to giving it context and insight on how you will position the program… Continued
What Reporters Really Want
May 19th, 2008 by Iris DorbianThere is hardly anything more intimidating than a reporter standing in front of you, arm outstretched with a microphone two inches from your mouth, a camera pointed in your direction and a bright light shining… Continued
Corporate Philanthropy Reflected Beyond the Bottom Line
May 19th, 2008 by Iris DorbianIn the wake of the scandals that rocked the U.S. corporate community in the early part of this decade, corporate social responsibility has moved from catch phrase to cachet, each day becoming more ingrained in… Continued
Phrases to Avoid in Media Interviews
May 19th, 2008 by Iris DorbianWhen put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to… Continued
Picking a Celeb Spokesperson
May 13th, 2008 by Iris DorbianTo gain awareness of your company’s cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. Don’t arbitrarily pick someone just because he or… Continued
Three Steps to Marketing Success for Small Businesses
May 12th, 2008 by Iris DorbianFor small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted,… Continued
Before Writing the Check
May 12th, 2008 by Iris DorbianBefore agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties. “When choosing to partner with an… Continued