Stories by Iris Dorbian

Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued

Press releases can be be a powerful PR tool that can promote key developments for your client. However, if written poorly, the media may ignore it no matter how newsworthy the topic. To write an… Continued

Environmental issues are rarely out of the news these days with more and more people rapidly becoming aware of the role we each play in using (and sometimes abusing), the planet’s resources. Accepting this ethical… Continued

Whether you work for a small business or a Fortune 500 corporation, your company is likely to leverage feedback from employees in order to grow and succeed. When launching new products, good companies engage their… Continued

Prior to the total closure of I-64 in St. Louis, the largest highway improvement in Missouri history, headlines screamed “Apocalypse Now!” and “Traffic Nightmare!” Over the course of one year, the Missouri Department of Transportation… Continued

According to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating information from its 900… Continued

Kristian Darigan, VP of cause marketing of Cone, Inc. says that her firm often relies on a “Partnership Bill of Rights” when inaugurating partnerships between companies and nonprofits. These rules often help steer the relationship… Continued

Brodeur, along with its partner Marketwire, recently announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within social media sites and blogs correlates… Continued

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be… Continued

Thoughts of the dire economy and the housing market crisis weighed heavily on Mort Zuckerman’s mind as he delivered the keynote speech at last night’s 2008 PRSA-Big Apple Awards held in the Rainbow Room. With… Continued