Stories by Greg Palese

How Klein Tools Used Videos to Calm Flare-Ups About Global Manufacturing

March 27th, 2018 by

Since 1857, Klein Tools has manufactured its product in the US. Recently, though, it’s expanded globally and begun producing tools overseas. Some of its US-based customers voiced their displeasure on social media about the company’s move to foreign manufacturing. Here’s a case study of how Klein Tools used videos to respond.