Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.
Stories by Douglas K. Spong
PR Insider: Success and the Wizard of Oz
December 30th, 2013 by Douglas K. SpongI learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”
PR Insider: Success and the Wizard of Oz
December 30th, 2013 by Douglas K. SpongI learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”
PR Insider: Be A Change Agent, Not Just a PR Agent
October 15th, 2013 by Douglas K. SpongHere are two examples of how I leveraged my skills and experiences as a public relations professional to successfully influence public policy—all without getting paid a dime for my time or worrying about which clients may be offended by my stand.