Stories by Danielle Aveta

Being harassed by a heckler can put a brand’s social media manager in a tough spot. Travelocity’s Joel Frey and UCLA School of Nursing’s Laura Perry provide five tips for constructively dealing with bad behavior on Twitter.

This authentic, best of breed, unique list is guaranteed to give you shudders of recognition.

This authentic, best of breed, unique list is guaranteed to give you shudders of recognition.

Current PR interns offer the next crop of newbies advice on how to make the most of their PR internship.

Current PR interns offer the next crop of newbies advice on how to make the most of their PR internship.

Whole Foods Market’s Michael Bepko and Better Homes and Gardens‘ Kaelin Zawilinski share some can’t-miss Pinterest advice for brands.

Whole Foods Market’s Michael Bepko and Better Homes and Gardens‘ Kaelin Zawilinski share some can’t-miss Pinterest advice for brands.

A PR pro’s Twitter feed or Facebook page says as much about him or her, if not more, than a resume or cover letter.

A PR pro’s Twitter feed or Facebook page says as much about him or her, if not more, than a resume or cover letter.

Before tweeting, ask yourself, "Would I tweet this content if I didn’t work for this organization?"