Stories by Rich Thomaselli

TikTok App

TikTok: Where #HashtagChallenges Turn Users into Brand Content Creators

December 4th, 2018 by

You’ve probably heard of TikTok by now, the new short-form video app that allows users to create up to 15-second videos using their cameras, in-app editing tools and animation. Currently the No. 1 free app… Continued

programmatic advertising

3 Things to Consider Before Going Programmatic on Social

October 30th, 2018 by

Programmatic advertising is not new, but as machine learning becomes more sophisticated, it is becoming a more important tool for social media marketers. But one thing standing in the way is of them harnessing the… Continued

A Matter of Trust: PR News’ Healthcare Social Media Summit

October 26th, 2018 by

More than 150 social media marketers, communicators and PR pros attended the summit at the Baltimore Marriott Waterfront on Oct. 23 to hear from some of the industry’s top social media, marketing and communications pros… Continued