56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.
Stories by Bill Miltenberg
For the PR Field, the Post-‘Client’ Era Hasn’t Begun Just YetFebruary 8th, 2013 by Bill Miltenberg
The Quick Lowdown on PR Measurement From Hall-of-Famer Don StacksFebruary 7th, 2013 by Bill Miltenberg
Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.
Crisis Lessons Between a 30 Rock and a Hard PlaceFebruary 7th, 2013 by Bill Miltenberg
Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.
Instagram Solidifies Its Web Presence With Full Photo StreamsFebruary 7th, 2013 by Bill Miltenberg
The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.
Reduction in Postal Delivery May Have a Big Impact on Your PR EffortsFebruary 6th, 2013 by Bill Miltenberg
With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.
7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl CircuitFebruary 5th, 2013 by Bill Miltenberg
Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.
CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ RantFebruary 4th, 2013 by Bill Miltenberg
When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.
Post-Recession Business Meetings Trending Shorter and SmallerFebruary 4th, 2013 by Bill Miltenberg
As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.
Infographic: Major Gap Exists Between Management’s and Employees’ Views on RecognitionFebruary 2nd, 2013 by Bill Miltenberg
While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.
How Much the Most Reputable Companies Spend on CSRJanuary 31st, 2013 by Bill Miltenberg
According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.