Stories by Blair Broussard

Social media works even better for B2B companies than B2C companies. Why? Because B2B companies traditionally have a smaller target audience and a higher average price point. Most importantly, however, a B2B’s customer decision funnel is even more influenced by word of mouth and reputation than a B2C company’s.

Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason.