Stories by Bill Miltenberg

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.

Dallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they’re actually enduring a crisis and what their first steps should be.

Christine de la Huerta, VP at RBB Public Relations, shared some stats regarding visual storytelling.

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.

Andrew Backover, VP of communications, American Airlines, discusses what it takes to be a successful PR professional in the always-on age of social media.

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis.

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.

Pinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites.

Winner: Florida Realtors – Florida Realtors PAC, "I Give Because…" Campaign The purpose of rebranding RPAC (Realtors Political Action Committee) as Florida Realtors PAC was twofold: create a stronger identity that ties the committee more closely… Continued