Stories by Bill Miltenberg

  Winner: Walmart – Walmart Green Room: Creating a Sustainable Conversation For years Walmart has tried to show its customers and the media that it has been serious about sustainability and protecting the environment, and… Continued

  Co-Winner: San Diego Gas & Electric – The calm AFTER the storm To prepare for an unexpected emergency, San Diego Gas & Electric holds at least four crisis exercises a year, which involve the… Continued

Co-Winner: Taco Bell Taco Bell went back to its roots to find inspiration for a new tagline and engagement program. While the taco has yet to best the hamburger or slice of pizza as a… Continued

Co-Winner: Nikon 1 “Small Moments Are Huge” Program To raise consumer awareness of the Nikon 1 system line of compact interchangeable lens cameras, MWW and Nikon's communications and marketing teams armed select influencers—called Guest Stars—with… Continued

Winner: CarMD.com Corp. – CarlMD Facebook Fans & Friends Contest Automotive diagnostic tool company CarMD wanted to double its Facebook page fan base and expose the CarMD brand to more consumers within a brief, month-long… Continued

Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.

Jay-Z responded to the criticism through the medium that best suited him and took control of the situation following his trip to Cuba.

With the general economy on the upswing PR pros have reason to be hopeful about the future.

For consumers of media worldwide, online usage now exceeds offline media consumption.