Stories by Bill Miltenberg

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.

“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

A horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.

In light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation.

In the wake of the Carnival triumph debacle, would you want to take a cruise for vacation? We got some decidedly mixed results from the PR crowd.

In this video, the Council of PR Firms avoids the talking-head approach that’s endemic to online videos targeting the business sector.

Pinterest is certainly open for business, and has just raised $200 million in funding.

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.