Stories by Bill Miltenberg

We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.

Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

Nicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.

Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.

Adrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand’s social media presence across so many social platforms.

Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.

A press release headline is often where the first impression is made on journalists and readers.