We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.
Stories by Bill Miltenberg
Jason Collins’ Story Could Be Sought By Brands
April 30th, 2013 by Bill MiltenbergJason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.
Press Outreach Skills Still Considered Most Important in PR
April 29th, 2013 by Bill MiltenbergCommunicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Video: How To Create In-House Social Media Celebrities
April 26th, 2013 by Bill MiltenbergNicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.
Video: How Pinterest Became Akin to Fantasy Football for Women
April 26th, 2013 by Bill MiltenbergPinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.
Video: Creating Your Social Media Toolbox
April 25th, 2013 by Bill MiltenbergAdrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand’s social media presence across so many social platforms.
Video: How to Create an Authentic Presence on Twitter
April 25th, 2013 by Bill MiltenbergDouglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.
6 Tips for Writing Better Email Subject Lines to Media
April 25th, 2013 by Bill MiltenbergTo increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
Brands With Videos Have Easier Time Reeling in Viewers
April 24th, 2013 by Bill MiltenbergWhile videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.
6 Tips for Perfecting Press-Release Headlines
April 23rd, 2013 by Bill MiltenbergA press release headline is often where the first impression is made on journalists and readers.