Is your company adding to the problem of content pollution? It is if the stories and video you produce fail to engage their intended audiences. Of course, should you avoid measuring for engagement and share of voice, for example, you’ll never really know whether or not your content is resonating. Fortunately, measuring is easily done today. The hard part is stepping out of your comfort zone, abandoning flawed vanity metrics and aligning measurement with goals and targeted audiences.
Stories by Andrew Bowins
