Looked at clinically, we know that the president’s communications skills can’t help but influence the tone of civic discourse online and, to a lesser degree, in person. Individuals and organizations must swim in, navigate and adapt to these incivil waters.
With the flood of new direct-to-consumer brands to market, some startup founders might question whether they need, or could vastly benefit from, PR. As entrepreneurs evaluate their business strategies and budgets for how to launch and grow their brands, where to spend branding dollars is among the top of the list. With so many areas to consider, from digital ads to social media content, one that may feel a bit more elusive is PR.
Bad stories rarely blow over or become tomorrow’s bird cage liner. Addressing them directly, promptly and truthfully usually is your best route.
You thought the last few years were challenging for crisis communication? Sure, we had a global pandemic and massive political upheaval. Disinformation and truth distortions reached record levels. Don’t forget the unprecedented changes to our planet. But, you haven’t seen anything like what awaits us in 2022.
While fans, management and owners of the second-highest-rated syndicated game show knew Trebek’s time was short, his off-the-charts ability to live and work for months with pancreatic cancer might have provided a false sense of security. That’s one way to explain a series of fumbles and flip-flops, including one last week, to name Trebek’s permanent successor.
Clearly, PR pros should update crisis communication plans to assure that weather and natural disasters are considered more likely, even in unlikely regions and at unexpected times of year. For organizations that lack a disaster communication or operation plan, there are free resources online that make planning much easier.
Is it Ethical to Pitch Positive Stories to Help Deflect Attention When You Anticipate a Crisis is Looming?September 20th, 2021 by Erika Bradbury
This month’s reader question asks whether it’s ethical to pitch positive stories as a way to deflect attention when you suspect a crisis is about to hit your organization.
While a few crises never seem to end, often with good reason, companies and organizations eventually need to return to relatively normal footing. That’s when a priority for communicators is helping regain external and internal trust.
How has this moment influenced crisis, if at all? What crises can we expect to see in the next few months? We asked Justine Griffin, principal, Rasky Partners and Edward Segal, author, Forbes columnist and principal, Edward Segal Communications.