SPEAKER PRESENTATIONS

Grammar and Punctuation Essentials for Professional Communicators
Jonathan Rick, President, The Jonathan Rick Group, @JonathanRickGrp

Use the Right Metrics to Prove the ROI of Your Written Content
Jon Schwartz, Managing Director, Integrated Marketing Communications, NASCAR, @NASCAR
Mary Liz Burns, Integrated Communications and Marketing Strategy Director, AARP, @AARP
Barry Reicherter, Partner, Digital Insights, Finn Partners, @barryreich, @FinnPartners

SEO Tips That Get Your Press Releases and Other Written Content Found
Simon Heseltine, Senior Director - Audience Development, AOL, @SimonHeseltine

The Press Release: Creating Content that Reporters Will Actually Read
Elizabeth Hillman, Senior Vice President, Communications, Discovery Education, @lizziewdc
Dan Ronan, Senior Director, Communications, Media and Marketing, American Bus Association, @AmericanBusAssn
Sample Press Release

Writing Clinic: The News Release and the Craft of Revision
Elizabeth Hillman, Senior Vice President, Communications, Discovery Education, @lizziewdc
Dan Ronan, Senior Director, Communications, Media and Marketing, American Bus Association, @AmericanBusAssn
Rebecca Kern, Reporter, Bloomberg BNA, @rebeccamkern
Christopher Jenkins, Editor, Washington Post, @washingtonpost, @capitolcipher

Bonus Items:

• 5 Steps PR Pros Can Take to Generate and Measure Leads for Clients
• Tip Sheet: From Engagement to Measurement: Social Media Data and ROI Accuracy
• 5 Steps to Building a Compelling Measurement Report
• 6 Steps to Dashboard Success