Archive: May 2015

Ink-on-paper isn’t going away any time soon (well, not too soon). But tomorrow’s decision-makers have been conditioned on social media and visual storytelling, so expect those mediums to converge.

As industry lines in advertising, marketing and PR continue to blur, millennials must continue to expand their skillsets and background knowledge in website creation

The growing manifestation of becoming a joke has sparked a new and growing phase in the lifecycle of your crisis and recovery plan. What do you do when your brand becomes the object of the latest globally trending Internet meme? What’s the right course of action when thousands of satirical, animated GIFs are being produced and shared every hour?

Older brands that have shied away from digital for one reason or another can still get into the game and get caught up quickly as long as they have the right mindset: a willingness to “fail forward,” or rather accept the fact that mistakes are going to happen along the way and an understanding that digital isn’t free.

Are you a PR executive who lacks a strong relationship with your company’s IT department? Now you have a perfect excuse to fix that: Google’s recent and significant overhaul of its search algorithm that boosts search rankings for “mobile-friendly” sites.

The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary.

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things.

PR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.