In some ways Sarah Thomas can be seen as a one-size-fits-all response to the league’s PR problems.
Archive: April 2015
6 Pinterest Tips for Telling Your Brand’s Story
April 8th, 2015 by Richard BrownellHere are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.
Spring Cleaning PR Checklist
April 8th, 2015 by Matthew SchwartzIt’s as good a time as any for PR managers and directors to assess their work, reevaluate those campaigns that worked (or failed) and recalibrate how they use media channels to get their message out and measure the results.
Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret
April 8th, 2015 by Matthew SchwartzLane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag.
5 Tips for Communicating Complex Subjects
April 7th, 2015 by Matthew SchwartzFor communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.
Why the New ‘Quote Tweet’ Will Make Twitter More Conversational
April 7th, 2015 by Brian GreeneThe updated “quote tweet” feature will offer users a way to get around Twitter’s character limit and share their thoughts in a visually appealing way while providing the context of the original tweet they’re replying to.
#WordsBracket Tournament Winner: ‘Thought Leader’ Voted Most Overused PR Phrase
April 6th, 2015 by Brian GreeneIn the spirit of the NCAA men’s basketball tournament, PR News hosted its own version of March Madness with its Most Overused PR Words & Phrases Tournament.
10 Tips for Harnessing the Power of Snapchat
April 6th, 2015 by Brian GreeneIs Snapchat right for your brand or organization? Do you have the time and expertise needed to devote to the platform? To help you harness the power of Snapchat, let’s take a look at 10 tips from Maureen McCarty, associate director of digital media at the Human Rights Campaign.
PR Insider: The Business Case for PR
April 6th, 2015 by Cecilia Coakley and Nathan RichterBy better educating company executives (or empowering clients to educate theirs), you can increase the level of understanding around the broad potential impact of PR.
Rolling Stone Failure a Stark Lesson for Communicators
April 6th, 2015 by Matthew SchwartzCommunicators are likely to keep a close eye on how Rolling Stone magazine contains the damage after the publication last weekend retracted its article about a brutal gang rape at a University of Virginia fraternity.