In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally only when something goes wrong that needs to get fixed, now. Sometimes they’re asked to wear so many hats and […]
Archive: April 2015
3 PR Takeaways From Pew’s News Media Report
April 30th, 2015 by Richard BrownellPR communicators can learn a lot from this year’s Pew Research State of the News Media report to help guide their efforts.
How to Use Brand Storylines to Spark Conversations
April 30th, 2015 by Jeremy MillerIn this exclusive article for PR News, Jeremy Miller offers a preview of his Digital PR Conference keynote presentation by drawing on Principle 6 from his book “Sticky Branding,” which is to use brand storylines to inspire your audience to say, “That’s interesting. Tell me more.”
4 Questions to Ask Before Using Video for Your PR Programs
April 29th, 2015 by Brian GreeneVideos hold people’s attention, appeal to both the heart and head, create brand recall and can be relatively easy on budgets. But finding your inner Spielberg and creating a great video is not as simple as getting your camera out and shouting, “Action!” It takes preparation.
How to Enhance PR Agency-Client Partnerships
April 29th, 2015 by Matthew SchwartzIt’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks?
3 Ways to Resolve Conflicts Between PR and Marketing
April 28th, 2015 by Brian GreeneMarketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root?
6 Things Clients Can Get From Their PR Agencies—Beyond Media Pitching
April 28th, 2015 by Matthew SchwartzAgencies still provide media training and crisis management, of course, but they also offer strategic counsel, execute and measure campaigns and protect brand reputation.
To Be Human in PR. That Is the Quest.
April 28th, 2015 by Diane SchwartzI was in high school when my Home Economics teacher disclosed that Betty Crocker was not a real person but was a device to personalize the brand. For this naive Jewish girl in Baltimore, it might have been the equivalent of hearing there is no Santa Claus. Betty Crocker was not a real person. I […]
7 Tips for Using Social Media in a Brand Crisis
April 27th, 2015 by Richard BrownellEngaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.
Jay Z’s Best Tweets in His PR Defense of Tidal
April 27th, 2015 by Brian GreeneJay Z’s new music streaming service, Tidal, is less than a month out from its official relaunch, but that hasn’t stopped the critics from pouring on the negativity. In response, the rapper turned entrepreneur took to Twitter on Sunday afternoon to defend the service.