While many PR pros and communicators landed salary increases last year, the percentage increases (for the most part) were nothing to write home about.
Archive: March 2014
Lady Gaga’s Born This Way Foundation Under Fire for PR and Legal Spending
March 14th, 2014 byRather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.
SXSWi Wrap-Up: So Long Startups, Hello Brands
March 14th, 2014 by Michael J. Lamp, Hunter Public RelationsSince PR pros are often the owners of brand activations, here’s a look at three trends from the 2014 SXSWi festival, along with a quick look at some of the brands that leveraged them.
4 Tips for Building Relationships with Bloggers
March 13th, 2014 byAlthough the digital world has made relationships sometimes feel less personal, it also has made it easier for PR pros to research and understand media targets.
Target Photoshops its Way Into Bad PR
March 13th, 2014 by Richard BrownellTarget’s “Thigh Gap” results in major blowback for the retailer.
PR Insider: The Rise of Hidden Paid Content
March 13th, 2014 by Anna KeeveA new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content?
3 Ways to Gauge the Benefits of New Social Networks
March 12th, 2014 by Matthew SchwartzThey’re breeding. In the last couple of years, social networks have started to proliferate in a big way, coursing through the brains of communicators who are still trying to figure out how to monetize some of the original social channels à la Facebook, LinkedIn and Twitter. New social networks and apps are coming fast and […]
Measuring PR Impact Requires a Philosophy of Building Relationships
March 12th, 2014 byIt’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is.
Human Rights Campaign’s PR Savvy Helps it Cut Through the Clutter at SXSW
March 12th, 2014 by Matthew SchwartzSouth by Southwest (SXSW) conference, of course, has become a mecca for PR and marketing executives. This year’s event, which just finished, was yet another opportunity for brands of all stripes to get their message out and capture some precious “earned” media. Here’s one example of on organization that was able to cut through the clutter.
Crisis-Proof Your Social Strategy With Policies, Protocols and Community Trust
March 11th, 2014 byFor brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.