We’ve highlighted organizations that are using their brand power to help those who are recovering from Hurricane Sandy.
Archive: October 2012
During Sandy, Retailers Forget ‘Audience First’ PR Rule
October 31st, 2012 by Scott Van CampSome apparel brands linked themselves to the deadly hurricane, with largely disastrous social media results.
17 Must-Follow #Sandy Twitter Feeds
October 30th, 2012 by jhudsonPR News has compiled a list of useful Twitter feeds to keep you up to speed on the storm’s aftereffects.
Was Press Release Ruling the Right Stuff?
October 29th, 2012 by Scott Van CampWarning: A press release has been deemed as promotional in a court of law, which could result in a lawsuit. Late this week I received one of Michael Lasky’s law alerts, and it really got my attention. Lasky, an attorney at Davis & Gilbert LLP…
U.S. Remains the Top Nation Brand, Others Take Reputation Hits
October 29th, 2012 by PRNEWSUnited States is the only nation in the Top 10 to improve on its reputation from 2011 to 2012.
Instagram Picks Up Steam as an Engagement Tool—and the Press Digs It
October 29th, 2012 by PRNEWSThe mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.
How to Create Crisp Calls to Action in Content
October 29th, 2012 by Beth LaBrecheWith engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.
Election PR Lesson: Inform, Never Mandate Employees’ Voting Decisions
October 29th, 2012 by Scott Van CampIn this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.
Seven Things You Will Learn in This Week’s Issue of PR News
October 29th, 2012 by PRNEWS1. In Sept. 2012, photo editing and sharing platform Instagram amassed more visitors than Pinterest. (p. 1) 2. Almost half (46%) of business leaders think ad agencies are struggling to incorporate a more digital platform.… Continued
Tip Sheet: Tone, Trust Critical For an Effective Ethics Program
October 29th, 2012 by Emmanuel TchividjainAs ethics become more pervasive in Corporate America, here are five tips from an ethics expert for "doing what is right."