Archive: September 2012

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out… Continued

Winner: Co-Winner: H&R Block – The ’Stache Act, a case study of the greatest mustache campaign in history  The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once… Continued

Winner: Co-Winner: H&R Block – The ’Stache Act, a case study of the greatest mustache campaign in history  The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once… Continued

Winner: Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring ‘Guy’s Guys’ All Over the World  The team at Marina Maher and P&G’s Head & Shoulders joined forces to develop a partnership… Continued

Winner: Home Front Communications – Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user,… Continued

Winner: Hill+Knowlton Strategies Ford Motor Company at CES 2012: We are a Technology Company Ford, looking to lead the technology conversations—not with GM or Chrysler, but with Google, IBM and Apple—looked to the 2012 International Consumer… Continued

Winner: U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of… Continued

Co-Winner: American Airlines with Weber Shandwick – #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion  To increase awareness of the news that the Samsung Galaxy 10.1 was being added to in-flight entertainment,… Continued

 Co-Winner: The Clorox Company – Check-in for Check Ups When Clorox wanted to create a program rewarding consumers for practicing healthy habits, it teamed up with the Children’s Health Fund to create Check-In for Checkups, a… Continued

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued