While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.
Archive: August 2012
11 Tips to Connect with Trusted Traditional Media on Twitter
August 27th, 2012 by Bill MiltenbergWhile the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.
Samsung’s PR Message: We’re Innovators, Not Litigators
August 27th, 2012 by Scott Van CampOn the surface it looks like Samsung will suffer a big business and PR hit after its patent trial loss to Apple. However, it does have a strong communications card to play.
Samsung’s PR Message: We’re Innovators, Not Litigators
August 27th, 2012 by Scott Van CampOn the surface it looks like Samsung will suffer a big business and PR hit after its patent trial loss to Apple. However, it does have a strong communications card to play.
Tip Sheet: The Mobile Mix—PR Outreach Anytime, Anywhere
August 27th, 2012 by Michelle BauerIn developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.
Tip Sheet: The Mobile Mix—PR Outreach Anytime, Anywhere
August 27th, 2012 by Michelle BauerIn developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.
Facebook’s $tock May Have Dipped, But Not Social Media’s Value to PR
August 27th, 2012 by Scott Van CampFrom a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.
Seven Things You Will Learn in This Week’s Issue of PR News
August 27th, 2012 by PRNEWS1. Since its public offering in May, Facebook’s stock has fallen to about $20, or half of the IPO price. (p. 1) 2. Nearly 40% of marketing execs find social media measurement and ROI to… Continued
PR News Announces Platinum PR Awards Finalists
August 27th, 2012 by PRNEWSThe top campaigns and the people behind them will be honored at the Platinum PR Awards luncheon in New York City on Sept. 14.
For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes
August 27th, 2012 by Matt Kucharski and Heidi WightMeasurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance.