On July 11, 2012 a heartbreaking story about a 12-year-old boy, Rory Staunton, who died on April 1 at NYU Langone Medical Center of severe septic shock, appeared in the The New York Times. Written by Pulitzer Prize-winning journalist Jim Dwyer, the art…
Archive: July 2012
3 Tips for Handling a Hostile Crowd
July 24th, 2012 by Scott Van CampIf anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd.
3 Tips for Handling a Hostile Crowd
July 24th, 2012 by Scott Van CampIf anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd.
Gun Control Messages Fly After Colorado Tragedy
July 24th, 2012 by Scott Van CampThe movie theater shooting in Aurora has sparked a new—and often heated—debate on gun control, as those for and against look to get their points across.
Gun Control Messages Fly After Colorado Tragedy
July 24th, 2012 by Scott Van CampThe movie theater shooting in Aurora has sparked a new—and often heated—debate on gun control, as those for and against look to get their points across.
Some Brands Struggle With Onslaught of Big Data
July 24th, 2012 by Scott Van Camp72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.
Some Brands Struggle With Onslaught of Big Data
July 24th, 2012 by Scott Van Camp72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.
TJ Maxx Gets Hip, Responds to Jay-Z Lyrics
July 23rd, 2012 by jhudson“Used to shop at TJ Maxx back in ’83. I don’t even know it was open then. I didn’t know Oprah then.” Who would have thought that a simple line from a rap lyric would turn a corporate brand into the talk of the Internet? When Jay-Z was reminis…
Seven Things You Will Learn in This Week’s Issue of PR News
July 23rd, 2012 by PRNEWS1. Saying he would repeal Obamacare if elected, presidential candidate Mitt Romney was roundly booed at an NAACP convention. (p. 1) 2. As of June 2012, there are more than 400 million posts per day… Continued
6 Tips for Writing Eye-Catching News Release Subject Lines
July 23rd, 2012 by Bill MiltenbergTo increase your chances that a journalist might read your news release e-mails, follow these six recommendations.