Archive: May 2012

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

1. After President Obama expressed support for same-sex marriage, Time anointed him “The First Gay President.”  2. PR Strategist was the top creative services occupation in U.S. News & World Report’s Best Careers list of… Continued

â–¶ Post-Recession Americans Redefine the American Dream: Although the vast majority of Americans say the Great Recession changed their outlook on life, nearly three-quarters (74%) of respondents of a study by communications agency Solomon McCown… Continued