Archive: May 2012

Southwest Proves Sky’s the Limit for a Beloved Brand

May 24th, 2012 by

On the Fly, TLC’s new reality series featuring Southwest employees and customers, takes the airline’s commitment to transparency to new heights.

Tap Into the Power of Twitter for Grassroots Campaigns

May 24th, 2012 by

PR News Social Media Summit speaker Tammy Tibbetts discusses the role social media has played in building awareness of nonprofit organization She’s the First.

Tap Into the Power of Twitter for Grassroots Campaigns

May 24th, 2012 by

PR News Social Media Summit speaker Tammy Tibbetts discusses the role social media has played in building awareness of nonprofit organization She’s the First.

Social Media Overload? Focus on Your Audience, Not the Tools

May 23rd, 2012 by

During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens o…

5 Tactics for Communicating Change to Employees

May 23rd, 2012 by

With HP’s announced layoffs of 27,000 workers, there will be a lot of explaining to do. Here are some tips to keep in mind when communicating a major change to your own team.

5 Tactics for Communicating Change to Employees

May 23rd, 2012 by

With HP’s announced layoffs of 27,000 workers, there will be a lot of explaining to do. Here are some tips to keep in mind when communicating a major change to your own team.

Facebook Shareholders Seek Revenge—in Court

May 23rd, 2012 by

Facebook, company CEO Mark Zuckerberg and Morgan Stanley were among those named in a suit filed by the social network’s shareholders claiming the company hid growth forcecasts.

Facebook Shareholders Seek Revenge—in Court

May 23rd, 2012 by

Facebook, company CEO Mark Zuckerberg and Morgan Stanley were among those named in a suit filed by the social network’s shareholders claiming the company hid growth forcecasts.

‘Brown Shorts’ and Hiring for Attitude: Question Your Questions

May 22nd, 2012 by

Look around you (assuming you are in the office). Those employees who’ve been at your organization less than two years? About half of them will fail at their jobs. What’s more surprising is by “fail” I don’t mean they’ll leave or be let go….

Judge Deems Pom Wonderful Not as Wonderful

May 22nd, 2012 by

If you read the pomegranate juice maker’s press release on the matter, you’d never know the ruling that it engaged in false and misleading advertising went against the company.