Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.
Archive: February 2012
How to Make Your Social Media Policy Stick
February 7th, 2012 by Matthew Deffebach, Haynes and BooneTwitter, Mini-Controversies, All Part of Super Bowl Experience
February 6th, 2012 by Sahil PatelTweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures.
Internet Now Trumps Friends, Family in Influence
February 6th, 2012 by PRNEWSCanadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.
Internet Now Trumps Friends, Family in Influence
February 6th, 2012 by PRNEWSCanadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.
PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations
February 6th, 2012 by Barbara LezotteCorporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.
PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations
February 6th, 2012 by Barbara LezotteCorporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.
Charting the Industry: Is the Blog Fading? Don’t Bet On It
February 6th, 2012 by Scott Van CampWhile a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.
Charting the Industry: Is the Blog Fading? Don’t Bet On It
February 6th, 2012 by Scott Van CampWhile a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.
Seven Things You Will Learn in This Week’s Issue of PR News
February 6th, 2012 by PRNEWS1. Jimmy Wales, co-founder of Wikipedia, believes that PR agencies have no business editing posts on the site. 2. The number of corporate blogs dropped from 50% of Inc. 500 companies in 2010 to 37%… Continued
Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results
February 6th, 2012 by Scott Van CampCompelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.