Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team.
Archive: June 2011
Another Day, Another Viral Lie
June 8th, 2011 by PRNEWSP.T. Barnum would thrive in this era of knee-jerk news reports, blog posts and tweets.
The PR Counselor Search: Go Beyond the Rote Interview
June 8th, 2011 by PRNEWSTo find well-rounded, strategic thinkers to train as PR counselors, Joe Epley came up with the "Epley Test." Would you pass?
The Demise of the Press Release Is Greatly Exaggerated
June 8th, 2011 by PRNEWSDentsu Communications’ SVP/managing director Jim Miller describes how, with custom tailoring and punchy quotes, the press release can still be the best way to present your story.
Wheel Advantage: Five Benefits of the Hub and Spoke Social Model
June 8th, 2011 by PRNEWSFor companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.
No Myths Here: 5 Twitter Lessons Learned From the Discovery Channel
June 8th, 2011 by PRNEWSThe Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.
Majority of Gen Y-ers Consider Cutting the Pay TV Cord
June 7th, 2011 by PRNEWSThe high cost of pay TV subscriptions and the emergence of other ways for viewers to watch entertainment content has prompted many Gen Y-ers to consider discontinuing their paid services.
Back to the Drawing Board for Internal Communicators
June 7th, 2011 by PRNEWSCompanies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale.
Weiner Gets Through Press Conference; What Should His Next Steps Be?
June 7th, 2011 by PRNEWSAccording to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical.
Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady
June 6th, 2011 by PRNEWSThe perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.