Archive: May 2011

National Shooting Sports Foundation Inc. – 2010 Annual Review The National Shooting Sports Foundation celebrated its 50th anniversary with an annual review marked by high-quality design, easy-to-navigate content and clear evidence of the organization’s growth. NSSF’s… Continued

MWW Group – From Surviving to Thriving: African Program for Onchocerciasis Control (APOC) Onchocerciasis, or river blindness, is the world’s second-leading infectious cause of blindness, infecting over 37 million of the poorest populations in sub-Saharan… Continued

Mired in a scandal and thinking about rehabilitating your reputation? Take a page from the ex-governor’s book and point the finger at yourself.

PR’s social media leaders to gather in San Francisco on Aug. 9 to discuss the latest and most-proven strategies for PR practitioners to make the most out of their Facebook efforts.

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.

It’s critical for PR pros and marketers to understand how to identify people who have the highest amount of influence over others in their target market.

The announcement by the CNN anchor that he is gay bears the traces of a smart media relations plan.

Since the end of 2010, most companies on Fortune’s "Best Places to Work" have seen dramatic growth in their number of Twitter followers. Still, two of the top 20 companies haven’t yet ventured onto Twitter.

Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings.

Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.