Archive: May 2011

A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.

â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.

A rebranding initiative isn’t complete without an internal style guide that reflects the organization’s changed messaging and culture, plus employees’ specific needs and skills.

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.

While more companies are investing in social and mobile initiatives, return on these investments remains unclear.

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook.

The speakers at the sold-out May 24 event provide 11 Facebook tips for PR pros, just a small sliver of the insights and strategies to be discussed in New York.

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated.