We present PR News’ Measurement Hall of Fame inductees, class of 2011: Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig. All will be honored at the March 1 PR Measurement Conference in Washington, D.C.
Archive: February 2011
Fanning the Media Flame After the First Spark Fades
February 28th, 2011 by PRNEWSTying a media relations campaign to the launch of a high-profile product like the iPad might have some built-in limitations when it comes to buzz, but there are ways to extend its lifespan.
Big Brands Underuse Facebook, Local Merchants Signing On
February 28th, 2011 by PRNEWSTop brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network.
U.S. Companies Missing Opportunities to Build Loyalty With Latinos
February 28th, 2011 by PRNEWSMore than 66% of Latinos in the U.S. would be more inclined to buy products and services from companies that demonstrate a strong and visible commitment to their communities.
Tip Sheet: Measuring the Executive/Employee Connection Gap
February 28th, 2011 by Bill DalbecAccording to a recent survey, employees do not feel that senior management is empathetic. This perceived communications gap between top execs and employees can take a toll on employee engagement.
Quick Study: Latinos Loyal to Committed Companies; Site Traffic Dips; Big Brands Underuse Facebook, While Locals Love It
February 28th, 2011 by PRNEWSâ–¶ Latinos’ Loyalty Rests With Company Commitment: A survey by Garcia Trujillo LLC and Newslink Research finds that more than 66% of Latinos in the U.S. would be more inclined to buy products and services… Continued
How to ID and Respond to Social Media Red Flags
February 28th, 2011 by Adele CehrsMonitoring social media is your first line of defense. Here are some social media red flags that indicate you may have a PR crisis on your hands.
The Digital B2B Campaign: Agree on the Metrics First, Worry About Tools Later
February 28th, 2011 by Paul Gillin and Eric SchwartzmanToo often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile.
PR News Hall of Fame Roundtable: Want Good Metrics? Research First
February 28th, 2011 by PRNEWSPR News Measurement Hall of Fame inductees Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig discuss the need to do formative research and conceptualization before settling on measurement tactics, and where measurement will be going in 2012 and beyond.
CMOs Take Optimistic View of the Economy
February 22nd, 2011 by PRNEWSA Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend.