Archive: October 2010

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.

Looking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims.

Widmeyer Communications offers tips for preparing for congressional testimony that can be applied to any speaking situation.

To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.

Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story.

These tips to make the introduction of a new CEO as smooth as possible can also be a window into the new leader’s communications style.

The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.

Now that social media is critical to crisis response, it’s important to integrate digital and social media components into your crisis preparedness activities, says expert Andy Gilman.

After discovering a brain disease caused by concussions, a small research organization turns to PR to help raise its profile and prepare for congressional testimony.

â–¶ Ads In: Friends’ recommendations may be the primary driver of brand “likes” on Facebook, but ads are not far behind, says a DDB / OpinionWay study. Findings include: • 75% of those who liked… Continued