Archive: May 2010

Effective client relationship management is the most crucial and yet often the most elusive aspect of PR agency life.

Here’s three steps on how to successfully drive people online and towards a sale.

PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene.

Facebook, the world’s biggest social network, is enjoying mixed results as it seeks to penetrate some of the most important markets in Asia, Forrester research shows.

The ability to anticipate problematic user comments and the development of a comprehensive "Rules of the Road" will help keep a Facebook crisis at bay.

Tracking the competition isn’t just useful as a standalone benchmark metric—it’s critical in the creation of an effective PR plan.

Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.

First annual event covers wide range of topics, with social media front and center.

Does the APR credit provide PR professionals with PR knowledge and cache that will help land jobs and/or clients? Or are the program’s potential benefits outdated and outweighed by the time and effort involved?

One of the best ways to build the messages at the foundation of a comprehensive PR program is by conducting a communications audit.