Archive: February 2010

Katcher Vaughn & Bailey Public Relations account supervisor Heather Schablik shares her tips for other PR executives wishing to use the Culture of Wellness initiative as a template for similar cooperative efforts with clients.

For Heather Schablik, account supervisor at the Nashville-based Katcher Vaughn & Bailey Public Relations, there were numerous lessons learned while working on the Culture of Wellness program for client BlueCross BlueShield of Tennessee.

With the healthcare industry in a state of flux thanks to the still-pending healthcare reform bill, businesses and lawmakers are continuing to search for solutions to the rising costs of healthcare. BlueCross BlueShield of Tennessee revamps its 2009 health plans to embrace a "Culture of Wellness."

PR News presents the winners of its 2010 Legal PR Awards, which recognize excellence in litigation and law firm communications. From media relations to crisis management, these companies set the standard for legal communications.

Driven by the economic downturn, interest in public trust on the part of researchers, pundits and PR executives is up. And so are the numbers in Edelman’s annual Trust Barometer report, but only slightly.

A new white paper published by the Institute for Public Relations Commission on PR Measurement & Evaluation entitled, “Media Cost Weighting: A New Paradigm,” demonstrates the superiority of the Media Cost Weighting metric with four rigorous case studies.

While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research.

Instead of rooms with one-way mirrors, online platforms allow observers to interact in real time with small or large groups, ask closed or open-ended questions, engage subjects in discussions and test just about any kind of message media.

A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota’s current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V’s of Crises."

In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool.