Kevin Moss’ keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values.
Archive: February 2010
PR News Announces Winners of CSR Awards
February 24th, 2010 by PRNEWSAt a Feb. 24 luncheon event at the National Press Club in Washington, D.C., PR News honored the best in corporate social responsibility communications.
Developing and Implementing Effective CSR/Sustainability Programs That Have Value and Impact
February 23rd, 2010 by PRNEWSCorporate communications professionals usually play a key role in the rollout of corporate change initiatives including mergers and acquisitions, restructurings, new visions and strategic imperatives. It is not surprising, therefore, that they are key players in the rollout of sustainability programs.
Business Leaders’ Use of Professional Networks
February 22nd, 2010 by PRNEWSLinkedIn the top professional network site among business leaders, says poll; most use networks to keep track of peers, but some use them for important information
Reporters Lean on Social Media for Sources, Despite Trust Issues
February 22nd, 2010 by PRNEWSMore reporters are relying on social media to find sources for stories, but on the whole they find those sources to be less reliable than those found through other means, according to a Cision/George Washington University study.
Metrics Vex Marketers
February 22nd, 2010 by PRNEWSMarketers aren’t very confident in metrics tracking online performance and say their biggest challenge is getting the big online picture of customer behavior, according to a survey
Big Losses for Customer Service
February 22nd, 2010 by PRNEWSWith PR now linked closely with customer service (through social media sites), a new study shows that consumers are experiencing poor customer service, and companies are paying dearly for it.
Business Leaders Use Online Networks to Keep Track of Peers
February 22nd, 2010 by PRNEWSSo much for the previously heralded hoopla about business bigwigs not keeping apace with social media trends. In a recent survey by the Society of New Communications Research, more than half of those polled said they tap socal nets to keep track of their peers and colleagues.
Marketers Express Lack of Confidence in Their Own Metrics
February 22nd, 2010 by PRNEWSFeeling like kindred spirit to their PR counterparts, marketers are not exactly waxing confident these days about their digital metrics. A recent survey by Coremetrics and Bloomberg BusinessWeek Research shows how apprehensive marketers are when it comes to the effiectiveness of their online measurement programs.
Don’t Discount Traditional PR Outreach Just Yet
February 22nd, 2010 by DON BATESIn these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years. Today, we have to deal with so many more independent… Continued