Late last week, Twitter co-founder Evan Williams reported that his personal Twitter account, email account, and the emails accounts of both his wife and another Twitter employee were all hacked as a way to gain… Continued
Archive: July 2009
Best Practices for Building a Sustainability Program
July 20th, 2009 by PRNEWSFor companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines.
Bloggers Are Becoming More Credible
July 20th, 2009 by PRNEWSIs it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are.
Prove Your Worth (and Profit) as a Results-Oriented Agency
July 16th, 2009 by PRNEWSDiscussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four… Continued
Eliminate the Cringe Factor: Create a Well-Rounded Spokesperson
July 15th, 2009 by Sonia TaylorIf you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes… Continued
Successfully Balancing Business and Philanthropy
July 15th, 2009 by PRNEWSThink it’s hard to integrate philanthropy into your daily work operations? Think again. Read on.
Sample Social Media Data Sources
July 14th, 2009 by PRNEWSSocial media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world.
Managing Issues to Protect Reputation & Build Brand Equity
July 13th, 2009 by PRNEWSRecent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some
How to Develop Successful Cause-Related Marketing Programs
July 13th, 2009 by PRNEWSAn expert offers 10 ways to make your next cause related marketing program a great success.
Bloggers Don’t Like Being Called Journalists
July 13th, 2009 by PRNEWSNew study reveals that blogging is becoming more mainstream and more influential for PR pros.