Archive: May 2009

Every media opportunity, regardless of medium, should meet a message goal. Often, reporters or even members of a corporate public relations team will have goals that do not meet the overall communications plan.  Before granting… Continued

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued

We are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving relatively… Continued

â–¶ CCOs Becoming More Prominent: New research suggests that the rise of digital media has led to greater responsibility on the part of corporate communications executives despite the current economic instability. The survey, conducted by… Continued

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued

Do: • Post links and re-tweet information that relates to, parallels or complements your brand. • Add value to others’ Twitter experiences. • Be clear about the action you want people to take. • Talk… Continued

If you are still looking for a reason to join Twitter, then you’ve already missed the boat. With an estimated 5 million users (and growing), nearly $60 million in secured funding and interest from big-time… Continued

When using Twitter for media outreach, tread carefully. More and more media are signing onto Twitter, but commnications execs might want to reconsider using the platform as a vehicle for pitching story ideas. "This is… Continued

When looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity Program, and Joanna Sheehy, project… Continued

Twitter is a must-have in communications plans these days, but many executives still admit to experiencing uncertainty as to how best use it. The first step after creating an account is to find the best… Continued