Your company has breaking news it wants to announce to the press. You want to set up a press conference. Great! But how do you do it SUCCESSFULLY? That is the question.
Archive: December 2008
The Do’s and Don’ts of Offering Food to the Media
December 1st, 2008 by Iris DorbianWhether you’re taking a reporter to lunch at the local coffee shop, or inviting the media to an elaborate press conference complete with tables of gourmet delicacies, feeding the media can be fraught with problems.… Continued
Four CSR Program Basics
December 1st, 2008 by Iris DorbianFollowing are four tips on how to benchmark your new or existing green and/or CSR efforts: 1. Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and… Continued
Five Video Coaching Basics
December 1st, 2008 by Iris DorbianFollowing are five steps to developing your company’s message using videotape. 1. Be clear: People freak out when they see you with a video camera. Assure them that the footage you’re shooting isn’t going to… Continued