Archive: February 2008

By Gene Grabowski From The Cat in the Hat to The Bourne Identity, Americans love a good story. We cheer the good guys, jeer the bad guys, feel sympathy for those who’ve been wronged and… Continued

Company: GlaxoSmithKline Consumer Healthcare Agency: CKPR Timeframe: 2006-2007 To kick off the national rollout of Nicorette Fruit Chill, developer GlaxoSmithKline Consumer Healthcare (GSK) enlisted Chicago-based public relations agency CKPR to create a campaign that would… Continued

Attached is a special issue of PR News profiling the winners of the Legal PR Awards. These awards honor the most outstanding crisis communications efforts among corporations and agencies, and the top PR campaigns among… Continued

The PR industry is no stranger to redundancy. Ubiquitous utterances about getting a seat at the proverbial table make many professionals sound like broken records, and there have been enough holy grails – measurement, crisis… Continued

Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group’s User View study found that: 59% of those surveyed claimed to watch only video;… Continued

According to a recent Nielsen study, men and women consume online video differently. Following are some of those findings: Per Nielsen’s data for December 2007, Women lead online network TV viewing, whereas men are drawn… Continued

The rush to green is officially on. Almost daily another eco-friendly product is launched with the promise of a healthier you and a greener planet to boot. And no wonder. According to the Natural Marketing… Continued

By Lesley Everett We all have a brand image whether we’ve consciously cultivated one or not, but what does yours say about you? Is the perception that others have about you really what you think… Continued

Companies: Greater Philadelphia Tourism Marketing Corporation and Pew Charitable Trusts Timeframe: 2006-present When Suzanne Biemiller, senior officer for Pew Trusts’ civic initiatives, read an article in the New York Times about underground podcasts being developed… Continued

*Office Valentines: Interoffice relationships are no longer taboo, at least according to the results of a new survey by Harlequin Enterprises. The 2008 Harlequin Romance Report reveals the ubiquity of workplace romances: 57% of men… Continued