Archive: October 2007

Winner: Chrysler Group and Clear!Blue Campaign: Jeep Stick in the Mud The Mission: To publicize its new four-door Wrangler, the Jeep brand wanted to get creative. The Hook: Joining forces with Clear! Blue and Centra… Continued

Winner: DHL Corporate Communications Campaign: DHL Delivers Brand Promise Via Internal Campaign “I’m On It” The Mission: Widely known for being one of the two main global packing and delivery service providers, DHL wanted to… Continued

Winner: Association of Zoos and Aquariums Campaign: Keeping Elephants In Our Future The Mission: They might be among the most popular animals in zoos, but elephants aren’t the most sought after attraction for animal rights… Continued

Winner: Boost Mobile and Miles Ahead Entertainment Campaign: Boost Mobile RockCorps The Mission: Boost Mobile RockCorps (BMRC) is a program based on youth volunteerism to drive young people to support their communities. The movement launched… Continued

Winner: Nintendo and GolinHarris Campaign: Nintendo “Disrupts” The Interactive Entertainment Industry The Mission: Once a giant in the video game industry, Nintendo’s brand had waned as its two titanic competitors, Microsoft and Sony, asserted themselves… Continued

Winner: Southwest Airlines Campaign: Nuts About Southwest The Mission: Southwest Airlines PR execs wanted to give consumers a peek inside the corporate culture and allow them to connect with employees in an interactive and transparent… Continued

Winner: The Allstate Corporation Campaign: The Allstate Corporation 2006 Summary Annual Report The Mission: In 2006, the Allstate Corporation was experiencing a troubled period in its history. The insurance industry had hit rock-bottom following a… Continued

Winner: Hershey’s and Hill & Knowlton Campaign: Hershey’s Kisses Walk the Red Carpet The Mission: With the help of Hill & Knowlton, the Hershey’s communications team set out to organize a kick-off event in 2006… Continued

Ever wonder what the differences are when advertising and public relations are competing against each other? Oral tradition has it that media placement through public relations is anywhere from slightly to greatly more effective compared… Continued

As media analysis becomes an established element in the organizational metrics toolkit, expectations about accuracy and insight are rising. Ensuring media analysis programs yield valid measurement to support important applications is hard enough in just… Continued