Archive: February 2006

BellSouth Corporation, Atlanta, announced Jeff Battcher is the new vice president-corporate communications. He assumes responsibility for the company’s internal and external communications and event marketing departments. Formerly a senior director in charge of media relations,… Continued

(This week, PR News editors Phil Hall and Courtney Barnes help their PR friends by unscrewing the hinges on the C-suite door.) PHIL: Last month, the U.S. Department of Defense published a 136-page report detailing… Continued

Few PR professionals find themselves making the leap from an internship to management without pausing for support-staff duties in the proverbial lower rungs. But there is always an exception to the rules and in this… Continued

Boycotts can be one of the most effective tools for activists seeking PR leverage on behalf of their causes. But not every boycott is successful. Several current boycott campaigns have been marred by inadequate PR… Continued

Company: TECO Energy Timeframe: April 2004 to present Budget: $13,500 annually It is one thing to point and shoot a company or organization’s PR arrows out into the world, but it is perhaps more challenging… Continued

QUESTION: How can PR professionals capitalize on the buying power of diverse minority groups? ANSWER: For many PR executives, the act of reaching out to diverse groups is often lost in translation – both literally… Continued

By Jerry Doyle It’s TiVo nation! The U.S. consumer has multiple choices of where and when to find news and information, and they can scan, zap and skip to the parts they want to see,… Continued

What better way to promote dental hygiene than word-of-mouth marketing? The New York State Dental Association (NYSDA) recently came off its sixth annual Sugarless Wednesday promotion (held on February 15), which aims at educating children… Continued

The following article is an excerpt from “PR News’ Guide to Best Practices in PR Measurement (2006 edition)” written by Lori Copple, deputy managing director of Ruder Finn/Chicago. As the business world evolves and the… Continued

Vice President Dick Cheney’s now-infamous hunting expedition and subsequent fallout has brought the importance of media training spokespeople to the forefront of the PR profession. His communications teams’ laundry list of faux pas – including… Continued