When Meghan Magner became VP of marketing at the 150-year-old, highly respected national law firm of Ropes & Gray three years ago, she noticed that the firm hadn’t paid much attention to PR. Not good,… Continued
Archive: June 2005
Crisis Management
June 22nd, 2005 by PRNEWSNipping It In The Bud When it comes to the numbers of crises faced by U.S. businesses last year, 2004 proved to be a relatively calm period compared with other recent, more scandal-wracked years, according… Continued
The Main Event: Captivate Your Audience
June 22nd, 2005 by PRNEWSThis is the first of a two-part series focusing on how research can help maximize the returns on the events you plan and execute to help get your company’s message out. Part Two, which will… Continued
Raising A Different Kind Of Red Flag
June 22nd, 2005 by PRNEWSBy Michael Smith/Director, Graduate Program in Professional Communication-La Salle Univ. Since the collapse of communism in 1989, Eastern European public relations has developed in 16 years the same public relations practices, professional associations, and business… Continued
PR Starts To Charge Onto The ‘Eastern Front’ Front’Sometimes Turn Into A Boil
June 22nd, 2005 by PRNEWSWhen managers of Edelman Europe met for an affiliate meeting in Barcelona, Spain, late last year, one question kept on creeping into the conversation: when are we going to open up shop in Poland? “Enough… Continued
As Ethnic Media Becomes A Force, PR Opportunities Abound
June 22nd, 2005 by PRNEWSWith the explosion in ethnic media in the last 20 years — ranging from radio stations specifically geared to blacks to Spanish-language TV channels Univision and Telemundo — PR and marketing execs have had a… Continued
15 To Watch
June 15th, 2005 by PRNEWSLike every other high-profile industry, public relations has its phenoms — you know, those hungry, hard-working kids who, through sheer talent and tenacity, manage — like cream — to rise to the top with a… Continued
‘The Science Beneath the Art’ (Exclusive to
June 8th, 2005 by PRNEWSDoes familiarity breed favorability or contempt? New research by John Gilfeather, vice chairman at Roper Public Affairs, NOP World; and Tina Carroll, Ph.D. candidate at the University of Miami, comes to a strong conclusion: Corporate… Continued
Media Metrics
June 8th, 2005 by PRNEWSAlthough the recording industry continues to get rocked by the sharing of online music files – why buy the CD when you can download the tunes for free? – one of the more lucrative spaces… Continued