In the last two years, the number of key, broad-based analyst firms providing advice to Fortune 1000-type buyers has been cut in half. In 2004, Forrester Research bought and devoured Giga and, earlier this year,… Continued
Archive: June 2005
Media Metrics
June 29th, 2005 by PRNEWSWashington, D.C., of course, is a company town (politics), as is Los Angeles (movies). In a similar vein, Florida wins hands down as the Amusement Park Capital of the World (although the other two venues… Continued
Sexy Slaw: Campaign Sells The Glamour Of Sauerkraut
June 29th, 2005 by PRNEWSCLIENT: The Fremont Company PR AGENCY: BIGfrontier Communications Group TIMEFRAME: October 2004-ongoing BUDGET: $50,000 TIMEFRAME: January 2005 The Fremont Company in Fremont, Ohio, wanted a new way to sell its signature sauerkraut product. Chicago-based BIGfrontier… Continued
And Keep In Mind…
June 29th, 2005 by PRNEWSThe third annual Summit on Measurement, the most advanced conference focused entirely on PR measurement and evaluation, will be held Sept. 28-30 at the New England Center of the University of New Hampshire. The summit,… Continued
Media Matters: Cratering Credibility
June 29th, 2005 by PRNEWSIs trust in corporate communications getting worse? One might think that following the flood of stories about corporate chicanery during the last few years — and the efforts at corporate reform among many companies, albeit… Continued
Corrections
June 29th, 2005 by PRNEWSIn “As Ethnic Media Becomes A Force, PR Opportunities Abound” (June 22), we incorrectly stated the e-mail address of Sergio Bendixen of Bendixen & Associates. It is [email protected]. In the article “PR Starts to Charge… Continued
PR Pros Need To Recover From The 49ers’ Fumble
June 29th, 2005 by PRNEWSBY Andrew Gilman PR pros know that if you don’t want see it in the New York Times, on ABC News or on E!…if you don’t want to see it posted on a blog or,… Continued
Measurement Focus Shifts To ‘Share Of Discussion’
June 29th, 2005 by PRNEWSIn journalism, there is the “buried lead,” in which the essence of the news story being written is buried somewhere on the jump page rather than the first or second paragraphs. For PR managers, the… Continued
PR News/Delahaye Survey
June 22nd, 2005 by PRNEWSEmployee Communications: So Close Yet So Far Sure, we all get a little laugh after realizing we sent an e-mail to someone who is sitting about two feet away when it would have been easier… Continued
MEDIA METRICS
June 22nd, 2005 by PRNEWSSummer’s here and the time is right– to build PR ties to the most popular markets for remodeling homes. For the biggest bang for you buck, forget about hitting the places where people live on… Continued