Archive: April 2005

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Honoring The Honorable Mentions

April 27th, 2005 by

In the following brief descriptions, PR News recognizes the efforts of 18 more companies that were Legal PR winners in the eyes of their constituents. We will periodically present these stories in depth in our… Continued

Fishing For A Change In The [PR] Tune

April 27th, 2005 by

Kelly Largey LAW FIRM: Fish & Richardson CATEGORY: Outstanding Legal Feature PR AGENCY: Blumenthal & Associates WEB SITE: http://www.fr.com It was a “problem” many law firms would envy. For three consecutive years (2001-03), Fish &… Continued

Where Pro Bono Work Is A Way Of Doing Business

April 27th, 2005 by

Stewart Gagnon LAW FIRM: Fulbright & Jaworski CATEGORY: Excellence in Social Responsibility WEB SITE: http://www.fulbright.com At Fulbright & Jaworski, the Houston-based law firm that dates back to 1919, a decades-long commitment to pro bono work… Continued

Magazine Helps Law Firm Book New Clients

April 27th, 2005 by

Jay Lazega LAW FIRM: Weissman, Nowack, Curry & Wilco CATEGORY: Outstanding Client Newsletter or Communique BUDGET: $30,000 (annual) WEB: wnccwlaw.com WEB SITE: http://www.foley.com Trying to get attorneys to do non-billable work is like Marge Simpson… Continued

Sound Advice From A Different Kind of Counselor

April 27th, 2005 by

Lori Lecker LAW FIRM: Buchanan Ingersoll PC CATEGORY: Outstanding In-House PR Professional WEB SITE: http://www.bipc.com When Lori Lecker talks to students as vice president of the Pittsburgh Chapter of the Public Relations Society of America,… Continued

Promoting Pro Bono With A Death-Row Case

April 27th, 2005 by

LAW FIRM: Latham & Watkins LLP CATEGORY: Outstanding Media Exposure (Pro-Bono campaign) PR AGENCY: Hill & Knowlton WEB SITE: http://www.lw.com Latham & Watkins didn’t just get a guy off of Death Row. In a pro… Continued

Courting The Press To Take A New Look At An Old Story

April 27th, 2005 by

Stephanie Goldstein LAW FIRM: Wilmer Cutler Pickering Hale and Dorr LLP CATEGORY: Outstanding Media Exposure (law firm merger) PR AGENCY: Weber Shandwick BUDGET: $125,000 WEB SITE: http://www.wilmerhale.com If the media have heard one too many… Continued

Lawyers Leverage Expertise To Gain New-Market Notice

April 27th, 2005 by

LAW FIRM: Haynes and Boone CATEGORY: Overall Excellence in Media Coverage PR AGENCY: Manning Selvage & Lee BUDGET: $17,000 WEB SITE: http://www.haynesboone.com Oh, joy. Another law firm opens shop in New York City. Is this… Continued

Media Reinforcements Help To Reposition Legal

April 27th, 2005 by

Robina Royer FIRM: DecisionQuest CATEGORY: Outstanding Integrated Communications PR AGENCY: Greenfield Belser BUDGET: $430,000 WEB SITE: http://www.decisionquest.com Sometimes, a false start will end up setting you off in the right direction. About a year ago,… Continued

Branding Brings Direction To Scattered

April 27th, 2005 by

LAW FIRM: Hogan & Hartson CATEGORY: Excellence in Community Relations PR AGENCY: The Galloway Group: Jean Galloway, president BUDGET: $43,000 WEB SITE: http://www.hhlaw.com In the Colorado offices of the Washington, D.C.-based law firm Hogan &… Continued