Archive: September 2004

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Balancing the Legal Court with the Court of Public Opinion

September 13th, 2004 by

By Travis Carter/Carter Public Relations Even the most seasoned PR pros occasionally face challenges working with lawyers on legal matters or public policy issues. That’s because there is often a perceived conflict between PR and… Continued

Public Affairs Campaign Succeeds by Taking it to the Streets

September 13th, 2004 by

It’s a controversial and growing way for cash-strapped cities to attract private developers: create public-private convention centers/hotels and bet that revenue for city coffers will follow. (Cities are able to do this because they’re offered… Continued

Media Metrics

September 13th, 2004 by

It’s yet another indication that when facing bad news companies should best take the bullet (since it’s seldom fatal) rather than try to dance around things. The latest Delahaye Index, a quarterly assessment of how… Continued

I Shall Be Released: Academy Seeks To Elevate PR

September 13th, 2004 by

When Peter Magnani walked into the classroom, he had his PR chops down. He was well along into his career, but he wanted to kick it up a notch, enhance his stature in the profession… Continued

Q/A: PRSA Launches Major Diversity Initiative

September 13th, 2004 by

Rosanna Fiske, a principal with Rise Strategies (Coral Gables, Fla.), has been touring the college circuit for the last 12 years, educating students who are studying communications on the particulars of PR. In the late… Continued