The new name reflects significant changes at our parent company. PR NEWS will also be making some dramatic changes of its own in the months ahead. (Stay tuned.) But our overall mission will stay the… Continued
Archive: June 2004
Cause Marketing Forum Credits Amex, Boys & Girls Club of America …
June 28th, 2004 by PRNEWSCompanies that “do well by doing good” were honored recently at the Cause Marketing Halo Awards in New York. American Express and the Boys & Girls Clubs of America received Cause Marketing Golden Halo Awards… Continued
The Art of Pitching the Exclusive
June 28th, 2004 by PRNEWSBy Corinne J. Kovalsky Dictionary.com defines exclusive as something “that is not divided or shared with others as in exclusive publishing rights.” In PR terms, an exclusive is that and much, much more. It’s an… Continued
Surgical (PR) Skill Required to Take on Medical Lobby
June 28th, 2004 by PRNEWSt’s a typical lament among medical specialists operating in the thorny world of American healthcare: The Louisiana Physical Therapy Association (LPTA) wanted “direct access” – that is, the right of patients to see physical therapists… Continued
Media Metrics
June 28th, 2004 by PRNEWSThe not-so-old saw “If it bleeds it leads” still holds true for local news coverage. The latest media metrics column compares local news coverage with topics covered by the increasingly powerful cable outlets. The Project… Continued
Rieses’ Pieces: ‘Divergence’ Next Hurdle for PR Execs
June 28th, 2004 by PRNEWSAl Ries and his daughter and business partner Laura (Ries & Ries) caused quite a stir in marketing circles with “The Fall of Advertising & The Rise of PR” (Harper Business, 2002), boldly predicting that… Continued
Despite the Din, PR Measurement Still Draws Blanks
June 28th, 2004 by PRNEWSIt was a spirited seminar on how to convince managers about the merits of PR measurement. After it was over, Alice Brink, a senior VP with Houston-based Vollmer Public Relations, asked attendees – about three… Continued