That Bill Heyman, president-CEO of Heyman Associates, an executive recruiter in communications and PR, and David Monfried, senior VP/corporate communications for MetLife, have been named to the Board of Trustees of the Institute for Public… Continued
Archive: April 2004
Eight Words You Can’t Say in a Press Release
April 26th, 2004 by PRNEWSIt seems fitting, what with bureaucrats at the Federal Communications Commission getting themselves into a lather about obscenity following the now-infamous Janet Jackson episode during this year’s Super Bowl. Years ago comedian George Carlin made… Continued
Time to Get a Better Grip on the ‘Remote’
April 26th, 2004 by PRNEWS“It’s all about multi-channel.” I’ve heard that statement from colleagues at least five times in the past six weeks. It’s the new industry buzz-term. It even sounds productive and good for you. Like “multi- tasking”… Continued
Inside Pitch: Working with Professional Sports Teams
April 26th, 2004 by PRNEWSBy Melanie Norall and Rick Roose/WeissCom Partners Inc., San Francisco Partnering with an athletic organization on a public relations program can be great fun if you step up to the plate early in the season… Continued
Bay Area Neighbors Team Up For Community Program Against Cancer
April 26th, 2004 by PRNEWSAs San Francisco Giants slugger Barry Bonds chases Hank Aaron’s home run record this season, members of the Giants pitching staff will be playing for a different kind of goal, one that Bonds would admit… Continued
Growing Rift Between Consumers, Advertisers Should Spur PR Industry
April 26th, 2004 by PRNEWSBy Matthew Schwartz ,Editor, PR News The American Association of Advertising Agencies’ annual meeting in Miami earlier this month was abuzz about a recent consumer survey that should light a fire under the chair of… Continued
Corrections & Clarifications
April 26th, 2004 by PRNEWSIn the April 19 issue of PR NEWS we incorrectly identified Gina Rudan. She is the director of International & Multicultural Markets. In the same issue, we incorrectly stated John Graham’s e-mail address. It is… Continued
Pitching To The Parties
April 26th, 2004 by PRNEWSWith the Democratic and Republican National Conventions right around the corner — the Dems in Boston July 26 through July 29 and the GOP in New York Aug. 29 through Sept. 4 – – we… Continued
A Little Help from Friends Makes PR Partnerships Work
April 26th, 2004 by PRNEWSMaybe two heads are better than one, but which mouth gets fed first? And which gets the bigger bite? When PR firms team up to tackle a project, issues such as billing, communication and workload… Continued