American Media — Life with Bonnie. Amy Galleazzi (ex-Teen People) has been named Executive Director of Public Relations . She’ll be responsible for publicizing the re-launch of Star as well as press initiatives for AMI… Continued
Archive: March 2004
Study says CEO Succession Biggest Headache for Board Members…
March 29th, 2004 by PRNEWSThat’s according to the 2003-2004 National Association of Corporate Directors Public Company Governance Survey. About 595 executives, most of them “outside” directors, responded to the comprehensive study. With a lot of the buzz on “corporate… Continued
What Product Glut Means for PR…
March 29th, 2004 by PRNEWSYou know all that coin you threw into launching a new product? You may want to cut the dose. A recent survey conducted by Cincinnati-based AcuPOLL found that of the more than 30,000 new items… Continued
Message to PR execs from Newsrooms: Just the Fax, Please…
March 29th, 2004 by PRNEWSGunning to get a VNR onto the local news? You might increase the odds of getting your client on the “other side of the glass” by sending a fax plugging the VNR. That’s according to… Continued
Three Blind Mice: PR Lessons from Enron, Global Crossing and WorldCom
March 29th, 2004 by PRNEWSIt’s a wonderful time to be a student in the Free College of High-Profile Litigation PR. The first-day opening remarks might go something like this: What do Enron, WorldCom and Global Crossing have in common?… Continued
Hotel Chain’s Web Play Creates Bookings in More Ways than One
March 29th, 2004 by PRNEWSIn the aftermath of the Sept. 11 terrorist attacks, the Hampton Inn hotel chain faced a challenge and an opportunity: Fewer people were traveling, but more of those who did travel were driving instead of… Continued
Media Insight: Sunset
March 29th, 2004 by PRNEWSTime Inc. 80 Willow Road Menlo Park, CA 94025 650.324.5499 http://www.sunset.com The Wind Up The sun has finally set on your mom’s Sunset. The March issue of the Time Inc. monthly (1.4 million-circulation) marks the… Continued
Product Wrap
March 29th, 2004 by PRNEWSThe Product: The Fleishman-Hillard Customer Leverage Group, based in San Francisco, recently announced an upgrade in its Customer Leverage program, which is designed to enhance client’s PR, sales and marketing by injecting the voice of… Continued
PR Execs Grow More Comfortable With Web Plays
March 29th, 2004 by PRNEWSIt was a pitched battle: a small nonprofit against the highest levels of the federal government. The nonprofit ended up winning, and the Web was pivotal in the victory. The battle dates back to 2000,… Continued
Harnessing The Web: Let Us the Count The Ways
March 29th, 2004 by PRNEWSWe’re all geeks now. As the Internet becomes a growing part of the communications process PR execs must learn new ways to exploit the medium, now a major presence in both the American home and… Continued