What’s more important to a CEO than the company’s stock price? Try the reputation of the firm, says a new survey released last week by the World Economic Forum (WEF) and Fleishman Hillard International Communications.… Continued
Archive: January 2004
…While Another Lands Nicely on His Feet…
January 26th, 2004 by PRNEWSIf the grace period between being getting raked across the media coals and full-scale rehabilitation is as long for Brewster as it was for Gerry Boyd, Brewster will barely have time to unpack his corporate… Continued
Scandal Fallouts Leave One Media Exec Out In The Cold…
January 26th, 2004 by PRNEWSThe court fight last year between Rosie O’Donnell and Gruner + Jahr USA Publishing — which ended in a legal draw — was a PR disaster for O’Donnell and G + J, with the presiding… Continued
More ‘Investing’ from The Wall Street Journal…
January 26th, 2004 by PRNEWSThe bible for American business has made several editorial changes to its “Money & Investing” section. Among the new additions is “Tracking the Numbers,” a daily feature that provides insight into the market and “Hit… Continued
Searching for the Media’s "Lost Boys"…
January 26th, 2004 by PRNEWSIt’s one of the great mysteries among media executives: Where did all of the guys (18-to-34-year-olds) go? Recent TV ratings show a significant drop off among members of this age group. While the debate rages… Continued
Helping Junior PR Execs Help Themselves With Media Relations
January 26th, 2004 by PRNEWSThe Bcc field on an e-mail. A fax machine. A speed dialer. If the competent use of these three tools were all it takes to garner consistent media coverage about your organization or client, life… Continued
Perfect Pitch Puts Cat Litter on Consumer Map
January 26th, 2004 by PRNEWSThink of ARM& HAMMER and it’s easy to envision that bright yellow-and-red box of baking soda, in back of the refrigerator, that absorbs and eliminates food odors. Starting in 1997, however, ARM&HAMMER began selling a… Continued
Media Insight: BtoB
January 26th, 2004 by PRNEWSCrain Communications Inc. 360 North Michigan Ave. Chicago, Ill. 60601 http://www.btobonline.com 312.649.5401 The Wind-Up In early 2000 BtoB was easily running at least 60-page folios, fueled by all of those frothy dot-com dollars. At the… Continued
Media Metrics
January 26th, 2004 by PRNEWSWith advertisers about to plunk down $2.3 million for a 30-second spot during the Super Bowl this Sunday (Feb. 1) in Houston, we thought it would be helpful to list the nation’s top sports radio… Continued
A reminder
January 26th, 2004 by PRNEWSMaril MacDonald, CEO of strategy execution firm Matha MacDonald, and a trustee with the Arthur W. Page Society, will discuss effective ways to communicate with your workers in a contributed article scheduled for next week’s… Continued