Archive: November 2003

“We wanted a name for the parent company that would be separate from all of the subsidiaries, giving us maximum flexibility for the future. [Changing a corporate name] is a big undertaking. You don’t want… Continued

In the October 27 issue of PR NEWS the street address for Frequent Flyer was incorrect. It is 3025 Highland Parkway, Downers Grove, Ill. 60515 In the November 10 issue of PR NEWS, Shane Larrabee’s… Continued

Lauren Kuschner, director of public relations at Time Inc.’s People en Espanol, is spending her upcoming vacation time wisely — and will probably become a more effective communicator in the process. In early December Kuschner… Continued

A recent article in the Seattle Times on the PR jobs scene reported that communications jobs are few and far between in the current economic climate. But with corporate scandals fueling a market for skilled… Continued

Chelsye J. Burrows is promoted to Executive Director of Corporate Communications for Starz Encore Group LLC. Burrows will be responsible for all programming publicity and will continue to oversee publicity for BLACK STARZ! Steve Belgard,… Continued

When the National Breast Cancer Awareness Month (NBCAM) launched its PR campaign in October 2001 the hook was a VNR — discussing early screening and access to early screening for breast cancer — that was… Continued

If Jaba the Hut provided the spin to a recent PR NEWS Webinar on how to tie PR measurement to the entire company he might advise: Be one with your search engines. As Greg Jarboe,… Continued

As Web manager at EMILY’s List, Barbara Perell was facing a big problem. People were mailing in checks. Very nice, thank you very much — but just not quick enough. As a political action group… Continued

Marshall McLuhan, the great communications theorist, said, “The Medium is the Message.” And in today’s multitude of media outlets his mantra is more significant than ever. Getting an opportunity to put your client’s message out… Continued

Reader’s Digest Association Reader’s Digest Road Pleasantville, NY 10570 http://www.rd.com 914.238.1000 The Wind-Up This is not your granddad’s magazine anymore. Reader’s Digest had a major redesign in May 2001 and has been evolving ever since,… Continued